Yogesh V. Joshi, Andrés Musalem. When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth. Marketing Science, 40(1):168-188, 2021. [doi]
@article{JoshiM21-1,
title = {When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth},
author = {Yogesh V. Joshi and Andrés Musalem},
year = {2021},
doi = {10.1287/mksc.2020.1246},
url = {https://doi.org/10.1287/mksc.2020.1246},
researchr = {https://researchr.org/publication/JoshiM21-1},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {40},
number = {1},
pages = {168-188},
}