Channel Management Strategy in the eCommerce Environment - A Portfolio Management Approach

Timothy H. Jung, Panos Louvieris, Harmen Oppewal. Channel Management Strategy in the eCommerce Environment - A Portfolio Management Approach. In Karl Wöber, Andrew J. Frew, Martin Hitz, editors, Information and Communication Technologies in Tourism, ENTER 2002, Innsbruck, Austria, 2002. pages 17-26, Springer, 2002. [doi]

Abstract

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