Understanding Responses to Contradictory Information About Products

Ajay Kalra, Shibo Li, Wei Zhang. Understanding Responses to Contradictory Information About Products. Marketing Science, 30(6):1098-1114, 2011. [doi]

Authors

Ajay Kalra

This author has not been identified. Look up 'Ajay Kalra' in Google

Shibo Li

This author has not been identified. Look up 'Shibo Li' in Google

Wei Zhang

This author has not been identified. Look up 'Wei Zhang' in Google