Ajay Kalra, Shibo Li, Wei Zhang. Understanding Responses to Contradictory Information About Products. Marketing Science, 30(6):1098-1114, 2011. [doi]
@article{KalraLZ11,
title = {Understanding Responses to Contradictory Information About Products},
author = {Ajay Kalra and Shibo Li and Wei Zhang},
year = {2011},
doi = {10.1287/mksc.1110.0671},
url = {http://dx.doi.org/10.1287/mksc.1110.0671},
researchr = {https://researchr.org/publication/KalraLZ11},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {30},
number = {6},
pages = {1098-1114},
}