Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1 - researchr publication authors

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Michael Reiner Kamm, Jan-Peter Kucklick, Johannes Schneider, Jan vom Brocke. Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1. IS Management, 38(4):270-286, 2021. [doi]

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