Michael Reiner Kamm, Jan-Peter Kucklick, Johannes Schneider, Jan vom Brocke. Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1. IS Management, 38(4):270-286, 2021. [doi]
@article{KammKSB21, title = {Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1}, author = {Michael Reiner Kamm and Jan-Peter Kucklick and Johannes Schneider and Jan vom Brocke}, year = {2021}, doi = {10.1080/10580530.2020.1855486}, url = {https://doi.org/10.1080/10580530.2020.1855486}, researchr = {https://researchr.org/publication/KammKSB21}, cites = {0}, citedby = {0}, journal = {IS Management}, volume = {38}, number = {4}, pages = {270-286}, }