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Does virtual reality affect behavioral intention? Testing engagement processes in a K-Pop video on YouTube

Seok Kang, Sophia Dove, Hannah Ebright, Serenity Morales, Hyungjoon Kim. Does virtual reality affect behavioral intention? Testing engagement processes in a K-Pop video on YouTube. Computers in Human Behavior, 123:106875, 2021. [doi]

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Seok Kang

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Sophia Dove

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Hannah Ebright

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Serenity Morales

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Hyungjoon Kim

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