Research on Virtual Item Purchase Intention in Taking Part in Mobile Device Games: Taking the Middle and Old Aged Players for Example

Chia-Yu Kao, Chenwei Chiang. Research on Virtual Item Purchase Intention in Taking Part in Mobile Device Games: Taking the Middle and Old Aged Players for Example. In Fiona Fui-Hoon Nah, Chuan-Hoo Tan, editors, HCI in Business - Second International Conference, HCIB 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, Proceedings. Volume 9191 of Lecture Notes in Computer Science, pages 324-334, Springer, 2015. [doi]

Abstract

Abstract is missing.