Are Facebook Brand Community Members Really Loyal to the Brand?

Heikki Karjaluoto, Juha Munnukka, Anna Tikkanen. Are Facebook Brand Community Members Really Loyal to the Brand?. In 27th Bled eConference: eEcosystems, Bled, Slovenia, June 1-5, 2014. pages 28, 2014. [doi]

Authors

Heikki Karjaluoto

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Juha Munnukka

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Anna Tikkanen

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