Heikki Karjaluoto, Juha Munnukka, Anna Tikkanen. Are Facebook Brand Community Members Really Loyal to the Brand?. In 27th Bled eConference: eEcosystems, Bled, Slovenia, June 1-5, 2014. pages 28, 2014. [doi]
@inproceedings{KarjaluotoMT14,
title = {Are Facebook Brand Community Members Really Loyal to the Brand?},
author = {Heikki Karjaluoto and Juha Munnukka and Anna Tikkanen},
year = {2014},
url = {http://aisel.aisnet.org/bled2014/28},
researchr = {https://researchr.org/publication/KarjaluotoMT14},
cites = {0},
citedby = {0},
pages = {28},
booktitle = {27th Bled eConference: eEcosystems, Bled, Slovenia, June 1-5, 2014},
}