Are Facebook Brand Community Members Really Loyal to the Brand?

Heikki Karjaluoto, Juha Munnukka, Anna Tikkanen. Are Facebook Brand Community Members Really Loyal to the Brand?. In 27th Bled eConference: eEcosystems, Bled, Slovenia, June 1-5, 2014. pages 28, 2014. [doi]

Abstract

Abstract is missing.