Simultaneous Advertiser Profit and Ad Platform Revenue Maximization in Programmatic Advertising via Feedback Control

Niklas Karlsson. Simultaneous Advertiser Profit and Ad Platform Revenue Maximization in Programmatic Advertising via Feedback Control. In American Control Conference, ACC 2022, Atlanta, GA, USA, June 8-10, 2022. pages 5374-5381, IEEE, 2022. [doi]

Abstract

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