Cooperative advertising in competing supply chains and the long-term effects of retail advertising

Salma Karray, Guiomar Martín-Herrán, Simon Pierre Sigué. Cooperative advertising in competing supply chains and the long-term effects of retail advertising. JORS, 73(10):2242-2260, 2022. [doi]

Authors

Salma Karray

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Guiomar Martín-Herrán

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Simon Pierre Sigué

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