Salma Karray, Guiomar Martín-Herrán, Simon Pierre Sigué. Cooperative advertising in competing supply chains and the long-term effects of retail advertising. JORS, 73(10):2242-2260, 2022. [doi]
@article{KarrayMS22,
title = {Cooperative advertising in competing supply chains and the long-term effects of retail advertising},
author = {Salma Karray and Guiomar Martín-Herrán and Simon Pierre Sigué},
year = {2022},
doi = {10.1080/01605682.2021.1973350},
url = {https://doi.org/10.1080/01605682.2021.1973350},
researchr = {https://researchr.org/publication/KarrayMS22},
cites = {0},
citedby = {0},
journal = {JORS},
volume = {73},
number = {10},
pages = {2242-2260},
}