Fate, Death and Marketing. Is a Book the Same Product as Yogurt or a Car?

Martin Kasarda. Fate, Death and Marketing. Is a Book the Same Product as Yogurt or a Car?. In Anthony Lewis Brooks, editor, ArtsIT, Interactivity and Game Creation - 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedings. Volume 479 of Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, pages 346-358, Springer, 2022. [doi]

Abstract

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