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On-Demand Mobile CRM Applications for Social Marketing - Business and Technology Perspective

Viktor Kaufman, Yuri Natchetoi, Vasily Ponomarev. On-Demand Mobile CRM Applications for Social Marketing - Business and Technology Perspective. In Joaquim Filipe, David A. Marca, Boris Shishkov, Marten van Sinderen, editors, ICE-B 2008 - Proceedings of the International Conference on e-Business, Porto, Portugal, July 26-29, 2008, ICE-B is part of ICETE - The International Joint Conference on e-Business and Telecommunications. pages 397-404, INSTICC Press, 2008.

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