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Identifying the Ideal Types of Online Shoppers: A Qualitative Analysis of Online Shopping

Eeva Kettunen, Tiina Kemppainen, Matias Lievonen, Markus Makkonen, Lauri Frank, Tuomas Kari. Identifying the Ideal Types of Online Shoppers: A Qualitative Analysis of Online Shopping. IJESMA, 12(2):59-78, 2020. [doi]

Authors

Eeva Kettunen

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Tiina Kemppainen

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Matias Lievonen

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Markus Makkonen

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Lauri Frank

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Tuomas Kari

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