Identifying the Ideal Types of Online Shoppers: A Qualitative Analysis of Online Shopping

Eeva Kettunen, Tiina Kemppainen, Matias Lievonen, Markus Makkonen, Lauri Frank, Tuomas Kari. Identifying the Ideal Types of Online Shoppers: A Qualitative Analysis of Online Shopping. IJESMA, 12(2):59-78, 2020. [doi]

Abstract

Abstract is missing.