Eeva Kettunen, Tiina Kemppainen, Matias Lievonen, Markus Makkonen, Lauri Frank, Tuomas Kari. Identifying the Ideal Types of Online Shoppers: A Qualitative Analysis of Online Shopping. IJESMA, 12(2):59-78, 2020. [doi]
@article{KettunenKLMFK20, title = {Identifying the Ideal Types of Online Shoppers: A Qualitative Analysis of Online Shopping}, author = {Eeva Kettunen and Tiina Kemppainen and Matias Lievonen and Markus Makkonen and Lauri Frank and Tuomas Kari}, year = {2020}, doi = {10.4018/IJESMA.2020040104}, url = {https://doi.org/10.4018/IJESMA.2020040104}, researchr = {https://researchr.org/publication/KettunenKLMFK20}, cites = {0}, citedby = {0}, journal = {IJESMA}, volume = {12}, number = {2}, pages = {59-78}, }