Identifying the Ideal Types of Online Shoppers: A Qualitative Analysis of Online Shopping

Eeva Kettunen, Tiina Kemppainen, Matias Lievonen, Markus Makkonen, Lauri Frank, Tuomas Kari. Identifying the Ideal Types of Online Shoppers: A Qualitative Analysis of Online Shopping. IJESMA, 12(2):59-78, 2020. [doi]

@article{KettunenKLMFK20,
  title = {Identifying the Ideal Types of Online Shoppers: A Qualitative Analysis of Online Shopping},
  author = {Eeva Kettunen and Tiina Kemppainen and Matias Lievonen and Markus Makkonen and Lauri Frank and Tuomas Kari},
  year = {2020},
  doi = {10.4018/IJESMA.2020040104},
  url = {https://doi.org/10.4018/IJESMA.2020040104},
  researchr = {https://researchr.org/publication/KettunenKLMFK20},
  cites = {0},
  citedby = {0},
  journal = {IJESMA},
  volume = {12},
  number = {2},
  pages = {59-78},
}