Ethical Behavior of Firms and B2C E-commerce Diffusion: Exploring the Mediating Roles of Customer Orientation and Innovation Capacity

Anupriya Khan, Satish Krishnan. Ethical Behavior of Firms and B2C E-commerce Diffusion: Exploring the Mediating Roles of Customer Orientation and Innovation Capacity. CAIS, 50:6, 2022. [doi]

Abstract

Abstract is missing.