Muddasar Ghani Khwaja, Saqib Mahmood, Ahmad Jusoh. Online information bombardment! How does eWOM on social media lead to consumer purchase intentions?. IJGUC, 11(6):857-867, 2020. [doi]
@article{KhwajaMJ20,
title = {Online information bombardment! How does eWOM on social media lead to consumer purchase intentions?},
author = {Muddasar Ghani Khwaja and Saqib Mahmood and Ahmad Jusoh},
year = {2020},
doi = {10.1504/IJGUC.2020.110918},
url = {https://doi.org/10.1504/IJGUC.2020.110918},
researchr = {https://researchr.org/publication/KhwajaMJ20},
cites = {0},
citedby = {0},
journal = {IJGUC},
volume = {11},
number = {6},
pages = {857-867},
}