Online information bombardment! How does eWOM on social media lead to consumer purchase intentions?

Muddasar Ghani Khwaja, Saqib Mahmood, Ahmad Jusoh. Online information bombardment! How does eWOM on social media lead to consumer purchase intentions?. IJGUC, 11(6):857-867, 2020. [doi]

@article{KhwajaMJ20,
  title = {Online information bombardment! How does eWOM on social media lead to consumer purchase intentions?},
  author = {Muddasar Ghani Khwaja and Saqib Mahmood and Ahmad Jusoh},
  year = {2020},
  doi = {10.1504/IJGUC.2020.110918},
  url = {https://doi.org/10.1504/IJGUC.2020.110918},
  researchr = {https://researchr.org/publication/KhwajaMJ20},
  cites = {0},
  citedby = {0},
  journal = {IJGUC},
  volume = {11},
  number = {6},
  pages = {857-867},
}