Online information bombardment! How does eWOM on social media lead to consumer purchase intentions? - researchr publication related

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Muddasar Ghani Khwaja, Saqib Mahmood, Ahmad Jusoh. Online information bombardment! How does eWOM on social media lead to consumer purchase intentions?. IJGUC, 11(6):857-867, 2020. [doi]

The following publications are possibly variants of this publication:

Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?Sidra Tabassum, Muddasar Ghani Khwaja, Umer Zaman. information, 11(12):545, 2020. [doi]

Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing ContextMuddasar Ghani Khwaja, Saqib Mahmood, Umer Zaman. information, 11(10):478, 2020. [doi]

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