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Impact of Online Customer Reviews and Incentives on the Product Sales at the Online Retail Store: An Empirical Study at Amazon.com

J. B. Kim. Impact of Online Customer Reviews and Incentives on the Product Sales at the Online Retail Store: An Empirical Study at Amazon.com. In 20th Americas Conference on Information Systems, AMCIS 2014, Savannah, Georgia, USA, August 7-9, 2014. Association for Information Systems, 2014. [doi]

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