Customer segmentation and strategy development based on customer lifetime value: A case study

Su-Yeon Kim, Tae-Soo Jung, Eui-Ho Suh, Hyun-Seok Hwang. Customer segmentation and strategy development based on customer lifetime value: A case study. Expert Syst. Appl., 31(1):101-107, 2006. [doi]

Authors

Su-Yeon Kim

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Tae-Soo Jung

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Eui-Ho Suh

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Hyun-Seok Hwang

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