Su-Yeon Kim, Tae-Soo Jung, Eui-Ho Suh, Hyun-Seok Hwang. Customer segmentation and strategy development based on customer lifetime value: A case study. Expert Syst. Appl., 31(1):101-107, 2006. [doi]
@article{KimJSH06-0,
title = {Customer segmentation and strategy development based on customer lifetime value: A case study},
author = {Su-Yeon Kim and Tae-Soo Jung and Eui-Ho Suh and Hyun-Seok Hwang},
year = {2006},
doi = {10.1016/j.eswa.2005.09.004},
url = {http://dx.doi.org/10.1016/j.eswa.2005.09.004},
tags = {rule-based, case study},
researchr = {https://researchr.org/publication/KimJSH06-0},
cites = {0},
citedby = {0},
journal = {Expert Syst. Appl.},
volume = {31},
number = {1},
pages = {101-107},
}