Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness

Dong Hoo Kim, Yoon Hi Sung, So Young Lee, Dongwon Choi, Yongjun Sung. Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. Computers in Human Behavior, 57:312-320, 2016. [doi]

Abstract

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