The Mediating Role of Trust in the Relationship Between Online Shopping Experience and Consumer's Shopping Values

Misuk Kim, Chul Woo Yoo, Cheul Rhee, Young Chan Choe. The Mediating Role of Trust in the Relationship Between Online Shopping Experience and Consumer's Shopping Values. In Izak Benbasat, Ali R. Montazemi, editors, Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, AMCIS 2008, Toronto, Ontario, Canada, August 14-17, 2008. pages 114, Association for Information Systems, 2008. [doi]

Abstract

Abstract is missing.