Gerard King. Causal Loop Diagramming of the Relationships among Customer Satisfaction, Customer Retention, and Profitability. In Graeme Altmann, John Lamp, Peter E. D. Love, Purnendu Mandal, Ross Smith, Matthew J. Warren, editors, ICSTM2000, International Conference on Systems Thinking in Management, Geelong, Australia, November 8-10, 2000. Volume 72 of CEUR Workshop Proceedings, CEUR-WS.org, 2000. [doi]
Abstract is missing.