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Behavioural Intention of Customers Towards Smartwatches in an Ambient Environment Using Soft Computing: An Integrated SEM-PLS and Fuzzy Rough Set Approach

B. Gladys Gnana Kiruba, Debi Prasanna Acharjya. Behavioural Intention of Customers Towards Smartwatches in an Ambient Environment Using Soft Computing: An Integrated SEM-PLS and Fuzzy Rough Set Approach. IJACI, 11(2):80-111, 2020. [doi]

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