Attribution of Conversion Events to Multi-channel Media - researchr publication authors

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Brendan Kitts, Liang Wei, Dyng Au, Amanda Powter, Brian Burdick. Attribution of Conversion Events to Multi-channel Media. In Geoffrey I. Webb, Bing Liu, Chengqi Zhang, Dimitrios Gunopulos, Xindong Wu, editors, ICDM 2010, The 10th IEEE International Conference on Data Mining, Sydney, Australia, 14-17 December 2010. pages 881-886, IEEE Computer Society, 2010. [doi]

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