Brendan Kitts, Liang Wei, Dyng Au, Amanda Powter, Brian Burdick. Attribution of Conversion Events to Multi-channel Media. In Geoffrey I. Webb, Bing Liu, Chengqi Zhang, Dimitrios Gunopulos, Xindong Wu, editors, ICDM 2010, The 10th IEEE International Conference on Data Mining, Sydney, Australia, 14-17 December 2010. pages 881-886, IEEE Computer Society, 2010. [doi]
@inproceedings{KittsWAPB10,
title = {Attribution of Conversion Events to Multi-channel Media},
author = {Brendan Kitts and Liang Wei and Dyng Au and Amanda Powter and Brian Burdick},
year = {2010},
doi = {10.1109/ICDM.2010.161},
url = {http://dx.doi.org/10.1109/ICDM.2010.161},
researchr = {https://researchr.org/publication/KittsWAPB10},
cites = {0},
citedby = {0},
pages = {881-886},
booktitle = {ICDM 2010, The 10th IEEE International Conference on Data Mining, Sydney, Australia, 14-17 December 2010},
editor = {Geoffrey I. Webb and Bing Liu and Chengqi Zhang and Dimitrios Gunopulos and Xindong Wu},
publisher = {IEEE Computer Society},
}