Consumers Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking

Nicolas Knotzer, Maria Madlberger. Consumers Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking. In 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA. pages 168, IEEE Computer Society, 2007. [doi]

Abstract

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