Hsiu-Chia Ko. Mediated Effect of Product Quality on Product Familiarity, Low-Price, and Social Interactions Affecting Urge to Buy Impulsively in Live-Streaming Shopping. In Sukhan Lee 0001, Hyunseung Choo, Roslan Ismail, editors, 19th International Conference on Ubiquitous Information Management and Communication, IMCOM 2025, Bangkok, Thailand, January 3-5, 2025. pages 1-7, IEEE, 2025. [doi]
Abstract is missing.