Oded Koenigsberg, Rajeev Kohli, Ricardo Montoya. The Design of Durable Goods. Marketing Science, 30(1):111-122, 2011. [doi]
@article{KoenigsbergKM11,
title = {The Design of Durable Goods},
author = {Oded Koenigsberg and Rajeev Kohli and Ricardo Montoya},
year = {2011},
doi = {10.1287/mksc.1100.0592},
url = {http://dx.doi.org/10.1287/mksc.1100.0592},
tags = {design},
researchr = {https://researchr.org/publication/KoenigsbergKM11},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {30},
number = {1},
pages = {111-122},
}