Formation of B2C Channel Blending Decisions: Trust vs. Efficiency

Rajiv Kohli, Vanessa Liu. Formation of B2C Channel Blending Decisions: Trust vs. Efficiency. In Proceedings of the International Conference on Information Systems, ICIS 2007, Montreal, Quebec, Canada, December 9-12, 2007. pages 79, Association for Information Systems, 2007. [doi]

Abstract

Abstract is missing.