Evaluation of Strong and Weak Signifiers in a Web Interface Using Eye-Tracking Heatmaps and Machine Learning

Kitti Koonsanit, Taisei Tsunajima, Nobuyuki Nishiuchi. Evaluation of Strong and Weak Signifiers in a Web Interface Using Eye-Tracking Heatmaps and Machine Learning. In Khalid Saeed 0001, Jirí Dvorský, editors, Computer Information Systems and Industrial Management - 20th International Conference, CISIM 2021, Ełk, Poland, September 24-26, 2021, Proceedings. Volume 12883 of Lecture Notes in Computer Science, pages 203-213, Springer, 2021. [doi]

Abstract

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