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Data-based Customer-Retention-as-a-Service: Induktive Entwicklung eines datenbasierten Geschäftsmodells auf Basis einer Fallstudie der Automobilbranche

Henrik Kortum, Jonas Rebstadt, Laura Sophie Gravemeier, Oliver Thomas. Data-based Customer-Retention-as-a-Service: Induktive Entwicklung eines datenbasierten Geschäftsmodells auf Basis einer Fallstudie der Automobilbranche. HMD - Praxis Wirtschaftsinform., 58(3):537-551, 2021. [doi]

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