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Business Analytics and Business Value: A Case Study

Suryanarayanan Krishnamoorthi, Saji K. Mathew. Business Analytics and Business Value: A Case Study. In Traci Carte, Armin Heinzl, Cathy Urquhart, editors, Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015. Association for Information Systems, 2015. [doi]

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Suryanarayanan Krishnamoorthi

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Saji K. Mathew

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