Suryanarayanan Krishnamoorthi, Saji K. Mathew. Business Analytics and Business Value: A Case Study. In Traci Carte, Armin Heinzl, Cathy Urquhart, editors, Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015. Association for Information Systems, 2015. [doi]
@inproceedings{KrishnamoorthiM15,
title = {Business Analytics and Business Value: A Case Study},
author = {Suryanarayanan Krishnamoorthi and Saji K. Mathew},
year = {2015},
url = {http://aisel.aisnet.org/icis2015/proceedings/DecisionAnalytics/22},
researchr = {https://researchr.org/publication/KrishnamoorthiM15},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015},
editor = {Traci Carte and Armin Heinzl and Cathy Urquhart},
publisher = {Association for Information Systems},
}