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Brand Communication In Twitter - A Case Study On Adidas

Nina Krüger, Stefan Stieglitz, Tobias Potthoff. Brand Communication In Twitter - A Case Study On Adidas. In Shan L. Pan, Tru H. Cao, editors, 16th Pacific Asia Conference on Information Systems, PACIS 2012, Ho Chi Minh City, Vietnam, 11-15 July 2012. pages 161, 2012. [doi]

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Nina Krüger

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Stefan Stieglitz

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Tobias Potthoff

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