Brand Communication In Twitter - A Case Study On Adidas

Nina Krüger, Stefan Stieglitz, Tobias Potthoff. Brand Communication In Twitter - A Case Study On Adidas. In Shan L. Pan, Tru H. Cao, editors, 16th Pacific Asia Conference on Information Systems, PACIS 2012, Ho Chi Minh City, Vietnam, 11-15 July 2012. pages 161, 2012. [doi]