Nina Krüger, Stefan Stieglitz, Tobias Potthoff. Brand Communication In Twitter - A Case Study On Adidas. In Shan L. Pan, Tru H. Cao, editors, 16th Pacific Asia Conference on Information Systems, PACIS 2012, Ho Chi Minh City, Vietnam, 11-15 July 2012. pages 161, 2012. [doi]
@inproceedings{KrugerSP12,
title = {Brand Communication In Twitter - A Case Study On Adidas},
author = {Nina Krüger and Stefan Stieglitz and Tobias Potthoff},
year = {2012},
url = {http://aisel.aisnet.org/pacis2012/161},
researchr = {https://researchr.org/publication/KrugerSP12},
cites = {0},
citedby = {0},
pages = {161},
booktitle = {16th Pacific Asia Conference on Information Systems, PACIS 2012, Ho Chi Minh City, Vietnam, 11-15 July 2012},
editor = {Shan L. Pan and Tru H. Cao},
}