In-Store Advertising by Competitors

Dmitri Kuksov, Ashutosh Prasad, Mohammad Zia. In-Store Advertising by Competitors. Marketing Science, 36(3):402-425, 2017. [doi]

Authors

Dmitri Kuksov

This author has not been identified. Look up 'Dmitri Kuksov' in Google

Ashutosh Prasad

This author has not been identified. Look up 'Ashutosh Prasad' in Google

Mohammad Zia

This author has not been identified. Look up 'Mohammad Zia' in Google