Characteristics determining customer's preferences for OTT video streaming: A multivariate analysis

Kailash Kumar, V. Rama Krishna, Manoj Govindaraj, Vilis Pawar, S. Sathyakala, R. Viswanathan. Characteristics determining customer's preferences for OTT video streaming: A multivariate analysis. Entertainment Computing, 52:100746, 2025. [doi]

Abstract

Abstract is missing.