Pushpender Kumar, Anupreet Kaur Mokha. Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry. IJEBR, 18(1):1-22, 2022. [doi]
@article{KumarM22-8,
title = {Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry},
author = {Pushpender Kumar and Anupreet Kaur Mokha},
year = {2022},
doi = {10.4018/ijebr.293292},
url = {https://doi.org/10.4018/ijebr.293292},
researchr = {https://researchr.org/publication/KumarM22-8},
cites = {0},
citedby = {0},
journal = {IJEBR},
volume = {18},
number = {1},
pages = {1-22},
}