Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry

Pushpender Kumar, Anupreet Kaur Mokha. Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry. IJEBR, 18(1):1-22, 2022. [doi]

Abstract

Abstract is missing.