Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium - researchr publication

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V. Kumar, Amalesh Sharma, Naveen Donthu, Carey Rountree. Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. Marketing Science, 34(6):804-814, 2015. [doi]

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