Customer-Driven Value Co-creation in Service Networks

Stephen K. Kwan, Soe-Tsyr Yuan. Customer-Driven Value Co-creation in Service Networks. In Haluk Demirkan, James C. Spohrer, Vikas Krishna, editors, The Science of Service Systems. Service Science, pages 189-206, Springer, 2011. [doi]

Authors

Stephen K. Kwan

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Soe-Tsyr Yuan

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