Motivations for Obtaining and Redeeming Coupons from a Coupon App: Customer Value Perspective

Hong Joo Lee, Joon Yeon Choeh. Motivations for Obtaining and Redeeming Coupons from a Coupon App: Customer Value Perspective. JTAER, 16(2):45-57, 2021. [doi]

Authors

Hong Joo Lee

This author has not been identified. Look up 'Hong Joo Lee' in Google

Joon Yeon Choeh

This author has not been identified. Look up 'Joon Yeon Choeh' in Google