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The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites

Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim. The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites. Cyberpsy., Behavior, and Soc. Networking, 14(1-2):59-63, 2011. [doi]

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